Who are you?

We have a variety of industry experience and expertise in consumer goods. We have been in leadership positions, have a global mindset, and have a network to prove it; we are comfortable with a direct, hands-on involvement in day-to-day operations for early stage companies.

What do you actually do?

Our start-up incubation work isn’t just about recommendations, we help implement them. Our brand development work is to tighten the value of the offer and shape a brand for success. Our advisory work is about building equity for your business; we don’t just write a check and cash in.

In which markets would you like to pitch your tent?

• Food (better for the world)

• Lifestyle (better for you, us & them)

• Fashion (sustainable)

• Beauty (by women, for women)

What’s really going on?

A general change in behavior has also been reflected in a shattering of brand loyalties, with 36 percent of consumers trying a new product brand and 25 percent incorporating a new private-label brand. Of consumers who have tried different brands, 73 percent intend to continue to incorporate the new brands into their routine. Gen Z and high earners are most prone to switching brands. (McKinsey, 2020).

Money Matters.

We are willing to work in exchange for equity in brands we believe in but also maintain a fund for active investment in those looking to raise capital.